The Mio H610, pictured on the left, was designed by the company with women in mind. The company wants to take the Sat-Nav out of the car and into the handbag (as long as it goes with the shoes – natch!)

It sports a fully-functional GPS (with maps of 24 European countries pre-installed and over 1.8 million points of interest provided by Tele Atlas). It also has 1GB of storage space for photos, videos or movies. In addition, Microsoft Outlook Synchronisation provides a vital resource for keeping in contact with friends and family. More importantly, it has a 2.7 inch tactile touch screen and interchangeable covers.

That’s not the end of the story, the H610 also has WorldMate software pre-installed which provides information on weather, currency conversion, measurements, dialling codes and most importantly clothing size conversions, which the company said will “take the stress out of travelling to an unknown destination and more importantly to facilitate more effective shopping abroad.”

“Exceptional functionality is no longer the only driver behind the purchase decision especially with such an important target group as women. So at Mio we’ve responded to this trend by designing something that women actually wanted to be seen carrying.” said Leo Exter, Marketing Manager, Mio Technology Europe.

The H610 is priced at €399 and will be available in retail outlets in mid-November. Accessories provided in the box include both an AC adaptor and an in car-charger, USB cable, carrying case, two replaceable covers, neck strap and wrist strap and for those who wish to use it in the car an easy to fix windscreen mount and device holder.

More information is available on Mio’s website. Although, at the time of writing you’ll only see a woman slightly upset with the company’s website designers. Personally, I'd be more upset being patronised.