It's embarrassing when you have members of your local church around for Sunday tea to talk about the vicar's sermon about the Pharisee and the taxman when you spy Fido trying to make the beautiful love with the leg of Mrs Smith, the warder's missus. What you need in that situation is a gadget or device that lets your pooch unleash its frustration without incurring the wrath of your fellow parishioners. The Hotdoll from FeelAddicted promises to relive your dogs carnal desires.

Shaped as you would imagine such a love toy for dogs would be, the hotdoll is a "natural way to control your dog's sexual desires", according to the manufacturer.

"This love doll for dogs is shaped to be grabbed easily by the dog's paws like female hips," the website said.

Naturally, it is available in two sizes for big dogs and little dogs. The body is plastic and covered with a 1cm technogel "skin" to create a soft touch for your pooch. The orange parts are made of rubber (supposedly for extra-ruggedness when Rover gets over-frisky and a bit bitety).

Most important of all is the doll's glory hole, the pink-coloured hole needs to be cleaned regularly to maintain hygiene and luckily the manufacturers sell a female odour spray that can be sprays onto the doll when the little doggie gets a bit in the mood l'amour.

Now all you have to do is explain the thing when people next visit.