With that price tag Pentax knows it's going to be drawing in an amateur crowd looking to snap some easy – if high-resolution – pics. And the rest of the camera's features cater to that crowd.

For starters, to make things easy for the casual user who doesn't want to cart a charger around, it takes regular AA batteries. And the large 2.4-inch screen on the back makes moving through the menus a breeze, even if photos can be hard to see in direct sunlight.

The menu system uses just a couple of buttons to move around and even a novice will be able to pick it up without referring to the manual. Options to zoom in, focus, choose flash and timer settings are easily accessed. The camera also comes equipped with 15 different automatic settings so you don't have to mess about to get good snaps in a certain situation. These are all shown as obvious logos with a descriptive title and they include the video and voice capture features. Some may seem a little unusual, unless you regularly take pictures of food and pets – in which case, good luck to you.

If none of the individual auto settings take your fancy, there's a green shortcut button on the back of the camera that will set things up for fully-automatic snaps.