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Vista not driving PC sales

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Written by Matt Chapman   
Wednesday, 23 May 2007
A Windows laptop earlier todayIt was hoped that the launch of Windows Vista would see a rush of people splurging their cash on new PCs to take advantage of the shiny new interface. But that’s not the case, according to one industry analyst.

In fact, market research firm In-Stat reckons the demand for new PCs has not been significantly affected by the release of Microsoft's latest operating system.
Although a short term rise in PC sales did occur, In-Stat’s bods reckon this was because customers delayed buying new kit until the operating system was launched.

 “System sales that had been muted waiting for systems pre-loaded with Vista rather than XP are expected to work through sales channels in the next two quarters," said Ian Lao, an analyst at In-Stat.

In laymen’s terms, the sales boost now is only making up for the shortfall last year.

The In-Stat report also found that consumers wanting Vista are more likely to purchase an entire new PC, instead of upgrading the operating system on their existing machine.

Despite the lack of market drive seen by the introduction of Windows Vista, the analyst still expects the worldwide PC market to reach 300 million units sold in 2009.

"Memory manufacturers are likely to see the most benefit from Vista, with an increase of over 20 per cent annually through the end of the decade for all of MOS memory," an In-Stat statement said.

 
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