The company has also launched a high-definition video Flash card line aimed at digital camcorders.

SanDisk said the new cards specify recording times, provide optimal performance for HD video and come with a handy jewel case and labels for storage.

The Video HD cards will be available in SDHC and Memory Stick PRO Duo formats.

To make it easy, they will be identified by the amount of minutes of recording time they offer, as well as by marking their capacity in the standard way.

“The SanDisk Video HD line takes the mystery out of selecting the proper memory for these new camcorders,” said Susan Park, senior product marketing manager for SanDisk’s Cards and Accessories Division.

“Until now, it has been difficult for consumers to select the memory card that is the most suitable for their camcorders, and equally difficult to calculate the amount of recording time they have available from the various resolution settings.”

SanDisk said the Video HD cards exceed the performance required by high-definition camcorders, making them ideal for 1080 High Definition recording.

They also feature a fast read speed, making for efficient transfer speeds to a personal computer and giving them a “best in class” performance for video cards. 

The SanDisk Video HD cards are expected to be available starting in March for North America and shortly afterwards for Europe.

Suggested retail prices are $79.99 and $139.99, respectively, for the 4GB and 8GB SDHC cards, and $79.99 and $149.99, respectively, for the Memory Stick PRO Duo cards.