Phone news Nokia bags place in Channel 4 green room Nokia bags place in Channel 4 green room |
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| Written by Matt Chapman | |
| Tuesday, 11 March 2008 | |
 Nokia is joining forces with Channel 4 on a “groundbreaking new format” that combines live music performances with reality-style observational TV. The Nokia Green Room will be shown twice on T4 over the weekend and as a late night repeat as part of 4Music. But it’s the extra bits you’ll want to check out...
Exclusive tracks and out-takes will be available on Nokia mobile devices and via the Nokia Music Store. According to the blurb, the 30-minute programmes will mix contemporary but diverse music acts – and feature a specially created backstage area with hidden mics and remote cameras filming the interaction between acts as they wait to perform live on stage. The series will be co-funded by Nokia and Channel 4 and produced by Whizz Kid Entertainment. Tough Cookie, Whizz Kid’s digital arm, will produce the additional interviews, performances and teasers for exclusive download. The Green Room first aired as a pilot show on Channel 4 last year and featured Girls Aloud, The Feeling and Orson. It achieved a 5.8 per cent audience share with over 600,000 viewers. The new series of The Nokia Green Room will run for 15 weeks on Channel 4 from April. “The fusion of reality TV, live music and mobile promises to be a heady mix,” said Nokia’s Will Harris. “This is a fascinating project and we are very excited to be associated with it.” |
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