Phone news
Vodafone customers suck on Hard Candy Vodafone customers suck on Hard Candy |
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| Written by Matt Chapman | |
| Tuesday, 18 March 2008 | |
It’s hard to get up close and personal with someone who’s just been inducted into the Rock and Roll Hall of Fame. But Vodafone is offering its customers a sneak peak at Madonna’s new album, with the mobile premiere of selected album tracks and some exclusive associated content.
The deal with Warner Music International will see tracks from Hard Candy distributed to Vodafone customers around the world, prior to its 28 April global release. Beginning on 21 April, seven tracks will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one. In addition, Vodafone customers in selected markets including Spain, Portugal, Germany and Belgium will get exclusive mobile access to the newly released single 4 Minutes, effective immediately. Vodafone customers in all participating territories will have access to Madonna’s mini site on Vodafone live!, including one week of exclusive, associated mobile content such as ringtones. Frank Rovekamp, global chief marketing officer for Vodafone, said the collaboration with Warner Music built on the revolutionary way his company allowed people to experience music on their mobiles. “Through our unique insight into what our customers want and how they prefer to listen to music, this is yet another example of delivering superior music experience to customers,” Rovekamp said. |
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