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If you extrapolate that to the whole population – as O2 has – it could mean up to 4.92 million Brits feel they may have lost the love of their lives because they failed to back up the contacts on their phone.
And with two thirds (68 per cent) of those questioned not backing up the contents of their mobile phone, it’s not surprising that losing it can also mean losing friends, treasured photographs and paid-for music downloads.
A huge 44 per cent said they had permanently lost contact with friends, 40 per cent lost memorable photographs, while one in 10 lost downloaded music as a result of losing their mobile.
The research was carried out to mark the launch of O2’s Bluebook service, which backs up content from your mobile phone.
O2’s research revealed that one in three people have lost at least one mobile phone in their lifetime, sometimes in fairly unusual ways:
* 19 per cent of mobiles are left on the back of the bus
* 14 per cent of people have had one too many beers and left their mobile in the pub
* 12 per cent Brits even admit to dropping their mobile in the toilet, effectively flushing true love down the drain
* 4 per cent claim to have destroyed their mobile by putting it in the washing machine
* One respondent even lost their mobile going loop-the-loop on a Rollercoster!
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However, almost a quarter of Brits look on the bright side when they lose their mobile, admitting to being happy to rid themselves of some people they didn’t like in the first place.
Sally Cowdry, head of marketing at O2 UK, said people need to stop and think about the value of the information held on their mobile phones and back it up.
“Losing your mobile isn’t just an inconvenience, it could mean losing contact with friends, losing sentimental photos and, as this study shows, missing out on love,” she said.
“We created Bluebook to make it as easy as possible for our customers to back up and store the things that they value on their mobiles.”
The research for O2 was carried out by Tickbox in March 2008 amongst a nationally representative sample of 1,009 UK adults aged 16 to 44.
