So, what gems of information does the latest missive contain?

Well, apparently it “Turns with ease from one thing to another”. So maybe it’s an audio device a bit like that Modu phone, which could slot into different ‘jackets’ to become different types of phones.

It offers “Complete versatility”. That's still tied in to the first bit. Come on Gear4, nothing new here!

And it’ll “Never miss a beat”. Wow, maybe Gear4 has designed some kind of nuclear power pack with a battery life of hundreds of years?

Either way, this “rule-breaking new perspective” is coming in May. Which is all for the best – much more of this rubbish and we’ll be too teased out to write about it.