And before our female readers insert the gag, “Surely that’s all men?” - industry analyst Canalys has the research to back it up.

A survey of more than 1,000 Taiwan consumers, which asked what free or small-charge mobile services they most wanted, put maps and navigation at the top.

“This was much more popular than having television or music on the phone, and these were some way ahead of services that are spreading out from use on the PC, such as web browsing, email and instant messaging,” said Canalys analyst Daryl Chiam.

“We find that, although consumer preferences can vary quite a lot by country, having maps, location and navigation information is usually at, or very near, the top of the list.”

However, the services would achieve a much higher take up if they were offered for free.

Eight out of 10 regular road users in Taiwan got stuck in traffic at least once per week, with a third gridlocked every day!

Despite that, only a quarter of those who got stuck in traffic jams would be prepared to pay a small monthly fee for a service to route them around the congestion.

“Very few say they have ‘no need’ for such a service, but there is also an expectation that, as technology improves, these services should be free,” Chiam added.

Punters want map action, like on the Palm Centro