According to LG, its new range of Steam Direct Drive and Direct Drive washing machines comes from the mouths of its customers.

“Following 100 per cent customer satisfaction rates on LG’s previous Steam Direct Drive and Direct Drive ranges, the new 9kg range has been developed following extensive consumer research, which revealed that capacity and steam capability are the most appreciated features,” an LG statement said.

The 9kg washing machines feature an embossed drum that has been designed for “optimum fabric care and better washing performance,” as well as creating “minimal friction” to ensure a smooth gentle wash.

An intelligent washing function detects the exact load weight – from 1kg to 9kg – and automatically determines the programme length and amount of water needed, saving time, energy and precious liquid.

Over a year, it is estimated the machines can save a whole month’s water and energy – and the Steam Direct Drive has been rated A++ for energy efficiency by the Energy Savings Trust, using 35 per cent less water and 21 per cent less energy than traditional A rated machines.

LG’s new Steam Direct Drive range is available from retailers nationwide now, with prices ranging from £599 and £799 RRP.

The Direct Drive model is available in a white finish, while there’s a choice of silver and black for the Steam Direct Drive model.