Absolute Gadget - 200806191423 | Blokes dominate mobile web use | Mobile Computing

Blokes dominate mobile web use

Written by Matt Chapman
Thursday, 19 June 2008
If you see someone using the web on their mobile phone, chances are it’s gonna be a fella, according to research from web browser company Opera. Its latest State of the Mobile Web report says men outnumber women on the mobile Web almost nine to one. The study finds that 88.1 per cent of people using the mobile web are male, despite the overall number of active users rising more than 23 per cent since March. Most people using the Opera Mini browser are between the ages of 18-27. More than 14.7 million of them used it in May to browse 2.9 billion pages, with Opera serving up more than 43,200,000MB of data traffic in May – up 30.4 per cent since March. “Because accessing the web on mobile devices will become more pervasive than accessing the web with computers, we expect that over time one gender or one age range will not dominate,” said Jon von Tetzchner, CEO at Opera Software. “We will see how these numbers change in time as more people discover the absolute convenience of browsing the web on their mobile phones." Demographic data in the report was collected from voluntary user surveys that were made available to a random subset of Opera Mini users, via their handsets, in English, Russian, Chinese, German and Polish. Surveys responses were collected between February and June 2008.

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