The Prada Link (or less catchily titled LG LBA-T950) is a “remarkable device” that wirelessly synchronises with the latest Prada Phone via Bluetooth technology.

Once paired with the phone, the Prada Link alerts users either by sound or vibration to incoming calls, SMS messages, Caller ID, and alarm notifications without having to take the handset out of the bag or pocket.

And its digital chronograph automatically synchronizes to reflect global standard time zones.

A security feature on the Prada Link is also available to alert users when the handset is out of range.

“Inspired by the understated design philosophy of the Prada tradition and crafted by paying attention to the finest details, this aesthetically pleasing timepiece is made with a full metal body and tempered glass, wrapping gently around the wrist with a set of leather straps,” the fashionable press release says.

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