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Apple goes for big discounts on Black Friday

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Written by Rene Millman   
Wednesday, 26 November 2008

It would seem that if you want to buy some Apple products, Friday is definitely a very good day as it looks like there are going to be some massive discounts.

According to Kaufman Brothers' analyst Shawn Wu, the Cupertino company is looking to be making some big price cuts on the day after Thanksgiving in the US.

"Historically over the last couple years, Apple has offered discounts between 5 per cent-10 per cent," he wrote in a research note. "We think there may be discounts of up to 15 per cent this year on Macs, iPods and accessories. It is not clear to us if iPhone will see a discount as well."

He said that the reason behind this was to draw more people into the store and "the high likelihood that these customers will purchase high-margin accessories including cables, cases and speakers."

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Major Apple sale on Friday?

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