Absolute Gadget

In a bid to repeat the success Apple has has with its App Store, Research in Motion is launching its own version for the Blackberry.

Called Blackberry App World, the service allows users to download software to us on their smartphones.

The service will initially be available to customers in the UK, US and Canada. Punters will be able to buy software including games, social networking, online shopping, personal productivity and organisation tools. More than 1,000 apps will be available this week.

Among the apps will be those provided by the likes of Bloomberg, Salesforce.com, Pandora, Shazam, Slacker and WorldMate.

"The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers," said Mike Lazaridis, President and Co-CEO. "BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers."

BlackBerry App World is available for BlackBerry smartphones with a trackball or touch-screen running BlackBerry device software 4.2 or higher.

Users can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.

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