After weeks of speculation, rumours and leaked pictures, Creative has unleashed its new iPod rival with some features heavily influenced by Microsoft's differently successful Zune player.

Creative have been lagging behind mp3 upstarts Apple for a while and not because Creative's stuff is duff - far from it. So, it's good to see that the company keeps on popping out with new kit to tempt us. Called the X-Fi, this player sports Wi-Fi and a host of communications features. It also looks good too!