The TES has been around on all BA flights since December 2007 and extends into all classes. At first glance it looks identical to the seatback in-flight entertainment setups that we first encountered all those years ago on Virgin Atlantic flights. However, the new improved service overcomes a lot of the past issues from the bad old days when everything played on a loop.

Now if you need to skip off to the toilet you don’t have to miss the middle of a film and tune in again when it repeats. As you’re watching your own version of the movie - this is video-on-demand after all - simply bring up the onscreen menu and press the pause button to stop it. Similarly, you can spin back at various jumpy speeds to catch something you missed or forward to see if there’s an extra little film snippet at the end of the credits.

In-flight announcements no longer play over your chosen flick either, with any official interruption stopping the whole system dead. That puts paid to you having to hear about the current airspeed and the weather at your destination, when you had just reached the point where the movie detective said: “And the killer is…”