Apple today unveiled an all new MacBook family and at the same time followed the Asus effect to make them “far more affordable”. The new MacBook and 15-inch MacBook Pro both have a precision unibody enclosure crafted from a single block of aluminium, resulting in “thinner, more durable and incredibly beautiful designs”.
In addition, every member of the new MacBook family includes nVidia graphics, instant-on LED-backlit displays and large glass Multi-Touch trackpads that offer almost 40 per cent more tracking area and support more Multi-Touch gestures.
With green being the new black (whatever that means), the entire family of lappies naturally meets stringent Energy Star 4.0, EPEAT Gold and RoHS environmental standards, and “leads the industry” in the elimination of toxic chemicals by containing no brominated flame retardants, using only PVC-free internal cables and components, and using energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass.
“Apple has invented a whole new way of building notebooks from a single block of aluminium and, just as important, they are the industry’s greenest notebooks,” said Steve Jobs, Apple’s CEO.
“The new MacBooks offer incredible features our users will love —like their stunning all-metal design, great 3D graphics and LED backlit displays—at prices up to £350 less than before.”
The new MacBook
“This delivers the top three features that MacBook customers have told us they want in a new MacBook—an all metal enclosure, high performance 3D graphics and LED-backlit displays—at an entry price that is £350 less than the £1,299 (inc VAT) price of the MacBook Pro. At only 0.95-inches thin and weighing just 4.5 pounds, the new 13-inch full featured aluminium MacBook is an incredibly compact and durable notebook starting at just £949 (inc VAT). Featuring the new nVidia GeForce 9400M graphics processor, MacBook delivers outstanding 3D game play on a consumer notebook, with up to five times faster graphics performance than the previous generation. The new MacBook is available in two models: the 2.0 GHz MacBook with a 160GB 5400rpm hard drive, and the 2.4 GHz MacBook with a 250GB 5400 rpm hard drive and a backlit keyboard.”
The new MacBook Pro
“The powerful new 15-inch MacBook Pro at only 0.95-inches thin and weighing just 5.5 pounds offers ultimate performance and extensive expansion features in a remarkably portable design. Starting at £1,399, the MacBook Pro uses the latest Intel Core 2 Duo processors available, running up to 2.8 GHz, and a new graphics architecture that allows users to switch between the nVidia GeForce 9400M integrated graphics processor for better battery life and the powerful nVidia GeForce 9600M GT discrete graphics processor for higher performance. The new MacBook Pro is available in two models: a 2.4 GHz model with a 250GB 5400 rpm hard drive and a 2.53 GHz model with a 320GB 5400 rpm hard drive.”