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O2 logoO2 says it has enhanced the mobile internet experience for users with the latest handsets, thanks to a few tips it picked up from the iPhone. “We’ve learned a lot from our iPhone customers," said Alistair Johnston, marketing director at Telefónica O2 UK.

 

"Customers expect the mobile internet to be more like the internet experience at home or the office and that is our objective," she added.

The new O2 homepage now has an in-built toolbar making it easier for customers to get to their favourite sites faster and easier than ever before.

"Browsing websites online or searching for new sites is now much simpler and has been adapted to make the mobile web experience closer to the way consumers browse the internet from their computers," an O2 suit said, stabbing furiously at their handset.

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Customers can now personalise their homepage by choosing from a range of content and services.

O2 said the enhanced service launches initially on 15 handsets – including the latest devices from Nokia and Sony Ericsson – and it will rolled out onto other handsets over the next few weeks.

Customers will not need to make any changes themselves as the improved homepage will automatically replace their O2 Active homepage, whilst customers with non-compatible handsets will continue to have full access to O2 Active.

Compatible handsets include:
* Nokia N81
* Nokia N82
* Nokia N95
* Nokia N95 8Gb
* Nokia N78
* Nokia 6220
* Nokia E51
* Nokia E90
* Sony Ericsson K850i
* Sony Ericsson W910i
* Sony Ericsson W980i
* Sony Ericsson C902
* Motorola MOTO Z8
* Motorola Z10.