Media customers can already jam the BBC’s iPlayer straight into
their tellyboxes, and now the three-and-a-half million households can
watch Corrie whenever they fancy too.

the success of the iPlayer team-up, ITV and Virgin have signed a
four-year deal that allows Branson’s boys access to the TV
company’s on-demand service. It will add up to around forty
hours of programming from ITV1, 2, 3 and 4, but, of course, only for
a week after their initial terrestrial showing.

like to take this moment to apologise for the headline.

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