blackberry_bold.jpg

blackberry_bold.jpgIn a bid to repeat the
success Apple has has with its App Store, Research in Motion is
launching its own version for the Blackberry.

Called Blackberry App World, the service allows users to download software to us on their smartphones.

The
service will initially be available to customers in the UK, US and
Canada. Punters will be able to buy software including games, social
networking, online shopping, personal productivity and organisation
tools. More than 1,000 apps will be available this week.

Among the apps will be those provided by the likes of Bloomberg, Salesforce.com, Pandora, Shazam, Slacker and WorldMate.

"The
BlackBerry platform provides a truly unparalleled mobile experience for
millions of people and we are thrilled today to enhance that experience
with a new app store that helps connect consumers with developers and
carriers," said Mike Lazaridis, President and Co-CEO. "BlackBerry App
World aggregates a wide variety of personal and business apps in a way
that makes it very easy for consumers to discover and download the apps
that suit them while preserving the appropriate IT architecture and
controls required by our enterprise customers."

BlackBerry App
World is available for BlackBerry smartphones with a trackball or
touch-screen running BlackBerry device software 4.2 or higher.

Users can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.

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