As well as showing off the Hero handset, the company also debuted HTC Sense, “an intuitive and seamless experience” that will be introduced across a portfolio of phones, beginning with the new HTC Hero.
“HTC Sense is focused on putting people at the centre, by making your phone work in a more simple and natural way,” the HTC announcement said.
Apparently it works using three fundamental principles (see below) that were designed by quietly observing and listening to how people live and communicate.
Here’s the official blurb about the new phone and the new system:
“HTC Hero continues HTC’s leadership in cutting-edge design that focuses on introducing a variety of distinct devices to represent your own individuality. Boasting bevelled edges and an angled bottom, the HTC Hero is contoured to fit comfortably in your hand and against your face while you’re on a call. The HTC Hero is built to last, beginning with an anti-fingerprint screen coating for improved smudge-resistance and a longer-lasting, clearer display. The white HTC Hero includes an industry-first, Teflon coating, resulting in an improved, durable white surface that is soft to the touch. With its 3.2-inch HVGA display, the HTC Hero is optimized for Web, multimedia and other content, while maintaining a small size and weight that fits comfortably in your hand. It also boasts a broad variety of hardware features including AGPS, digital compass, gravity-sensor, 3.5mm stereo headset jack, a five mega-pixel autofocus camera and expandable MicroSD memory. HTC Hero also includes a dedicated Search button that goes beyond basic search, providing you with a more natural, contextual search experience that enables you to search through Twitter, locate people in your contact list, find emails in your inbox or search in any other area in Hero.”
“Built on a culture of innovation and a passion to enhance people’s lives, HTC shapes the mobile experience around the individual. Debuting on the HTC Hero and available on all new HTC devices moving forward, Sense delivers on three basic principles: Make it Mine, Stay Close and Discover the Unexpected.”
Make It Mine
“Make It Mine is about feeling your HTC phone was created for and by you. To do this, HTC encourages you to dictate and organize how you want to access the people and content in your life in a way that fits best for you. For some, this means adding glance-view widgets that push content like twitter feeds, weather and other content to the surface while others may want quick access to business-focused information like email, calendar and world-times. HTC is also introducing a new profile feature called ‘Scenes’ that enables you to create different customized content profiles around specific functions or times in your life.”
“Today, staying in touch with the people in your life means managing a variety of communication channels and applications ranging from phone calls, emails, texts, photos, status updates and more. HTC Sense takes a different approach by integrating these communication channels and applications into one single view, enabling you to stay closer to your important people. With HTC Sense, friends’ Facebook status updates and photos, along with their Flickr photos are included alongside their text messages, emails and call history in a single view.”
Discover the Unexpected
“Many of the most memorable moments in your life are experienced, not explained. HTC Sense is focused on providing a variety of these simple yet innovative experiences on your HTC phone that will sometimes bring you moments of joy and delight. It can be something as basic as turning the phone over to silence a ring or as simple as improving the smart dialler for making calls quicker. HTC Sense also includes ‘Perspectives’, a new way for viewing your content such as email, photos, Twitter, music and more in different ways.”
The HTC Hero will be available across Europe in July and will reach Asia later in the summer. A distinct North American version will be available later in 2009.