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Coby_3d_audio_sound_bar3D sound provider Sonic Emotion has joined forces with US electronics manufacturer Coby to introduce what it claims is the first sound bar capable of re-creating a real 3D sound environment. The product will launch at CES 2010.

“It’s the first sound bar on the market that plays 3D sound from simple stereo input,” says Andy Macaluso, VP of sales and marketing sonic emotion.

“Most of the audio we consume is stereo: It doesn’t matter if you’re listening to your iPod, watching Desperate Housewives or football, with the new Coby sound bar audio comes to life around you in 3D and you don’t hear the device.”

Macaluso said the secret behind the Swiss-made technology’s ability to create a 3D sound stage in any room was its use of wave field synthesis – the first consumer audio technologies to use it.

“With wave field synthesis, real sound waves are re-produced creating the illusion of sounds originating from all around and eliminating the need for multiple speaker and cable setups and limited listening zones. There are no limitations of listener positioning or number of listeners.”

The Coby 3D-Audio sound bar will be shown off in South hall 1 at booth 21827 at CES 2010.

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