“The launch is a significant development in O2’s strategy of placing itself at the heart of UK households and follows the successful establishment of itself as the quality player in the home broadband market,” an official O2 statement said.
The company said the home phone service, which is available exclusively to its broadband customers, would allow it to further boost its share of the UK broadband market.
“This is the most important launch for us in the home space since we entered the broadband market and is part of our strategy to evolve beyond mobile to a leading connectivity brand ,” added Sally Cowdry, UK marketing director at O2.
“We know how many of our customers value the convenience of paying for their home phone and broadband together with no hidden extra costs, and we will be bringing the same commitment to quality of service with our home phone service as we have successfully established with broadband.”
Two home phone packages will be available to O2 Home Broadband customers:
* Evening & Weekend – £9.50 per month, offering unlimited calls to UK homes on evenings and weekends.
* Anytime – £12.50 per month, offering anytime, unlimited calls to UK homes, 0845/0870 numbers and landlines in over 20 international countries (anytime calls to 0845/0870 and international numbers are subject to a fair use policy).
O2 mobile customers will be able to get O2’s Standard broadband package and Evening & Weekend phone package for £17 per month, including line rental.
However, customers will need a working BT landline.
Both packages include services such as Hide My Number, Last Caller ID, and Last Number Delete.
A number of other services including Voicemail, Call Waiting, Caller Display, Call Barring and Ring Back will also be available as Bolt Ons for an additional monthly fee.