“While fashion and beauty is ELLEuk.com’s core content, our premium horoscope channel is extremely popular and has established a cult online Following,” said Marcy Richardson, digital brand manager at ELLEuk.com.
“We’re delighted to be able to engage with our readers in an exciting new way by offering them an insight into their star sign at any time they choose from their iPhone. The application will also enable iPhone customers to email horoscopes to their friends if they see something that is particularly timely!”
Users can receive on-the-go daily, monthly and yearly astrological updates straight to their phone, provided by ELLE’s resident astrologers, The Saturn Sisters.
The pair have attracted a large following at ELLEuk.com, with 380,000 monthly horoscopes read on the site.
The app will be updated with content daily and is free to download now from the Apple iTunes Store.