The Advertising Standards Authority, which oversees advertising in the UK, ruled that games company Square Enix could no longer use PS3 visuals to advertise the Xbox 360 version of Final Fantasy XIII as the graphics on a PS3 were better and could mislead customers.
The ASA watched bother full-motion video sequences to compare the two and concluded that the PS3 had slightly better image quality. The watchdog ordered that the advert not be shown again in its current form.
Square Enix said that the ad sequences were played out on the PS3 for “technical reasons” so that advertisers could “capture the FMV footage for the advert”, it told the Telegraph.
The company said that there were no “substantive” visible differences between the images of the game on the two consoles, expect in HD. It added that even then, most viewers wouldn’t be able to spot the difference.