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apple_ipadIt’s not just Murdoch that is taking a shine to publishing on the iPad, Richard Branson is also launching an iPad magazine as well.

According to press invitations sent out for Virgin’s new “Project” shortly after rumours surfaced of an iPad-exclusive newspaper published by Rupert Murdoch’s News International.

The Virgin magazine app is said to include content based around entertainment, travel, business, design, and international culture. So not unlike a magazine that you find in the back of an aircraft seat.

Murdoch’s “The Daily” is said to be more focused on news and current affairs.

The next update of the iPad OS, iOS 4.3, is said to include the ability to take out regular subscriptions through iTunes, which is how magazine publishers hope to make money from readers.