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itunes-10-logoIf you need to hear a song for longer before you buy it you can now on iTunes for a whole 90 seconds.

Available currently to iTunes users in the US, the new longer preview goes up to 90 seconds as long as the original song is longer than two and a half minutes in total.

Apple sent notifications to music companies that it would be allowing users to preview songs for longer claiming it was in the best interests of both listeners and music labels.

The Cupertino music outlet said: “We believe that giving potential customers more time to listen to your music will lead to more purchases.”

It is hoped that the new longer preview will soon be available to users outside of the US soon.