Amazon.co.uk has created an app for the iPad especially for the UK market following a succesful launch in the US.
Amazon Windowshop sports a “fluid user interaction” which is “made possible by the iPad’s responsive, multi-touch interface”. The company hopes that Apple fanbois will be tempted into parting with cash on its website in a last-minute Christmas spree.
“Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas,” said Greg Greeley, Vice President EU Retail at Amazon.
“It’s a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers.”
“It is the same vast selection, same low prices, same convenient shipping offers – such as the Amazon Prime program – but with a new touch screen interface for shopping wherever customers use their iPad.”
The app is Available in the App Store now and versions for France and Germany are also available.