The Motorola Motosmart will hit the UK shores by the end of July. The phone is at the budget end of the Android ecosystem, priced at £99.The £99 price tag is for PAYG users with others getting it for nowt with a £7 per month contract.

Motorola said that the new phone is aimed at making “life simpler”. The device uses the company’s MotoSwitch software, which learns your most used actions and add them as a widget on the homescreen.

The £99 price tag gets you, well not a lot really. It features a 3.5-inch display, boasting a resolution of 320 x 480 pixels, Android 2.3. Gingerbread OS, 3 megapixel rear camera, 3.5 mm headset jack, micro USB, Wi-Fi 802.11 b/g/n, 3G Connectivity, Bluetooth 2.1, FM Radio, 165 MB internal memory, MicroSD card slot, 32 GB expandable memory, GPS with AGPS, MotoCast, up to 8 hours of talk-time, up to 20 days of stand-by time and a 1400mAH battery.

The specs mean that it is not powerful enough to run Jelly Bean or Ice Cream Sandwich, opting instead for Gingerbread (Android 2.3).

Victoria McManus, marketing director of Motorola Mobility UK said: “Simply put, Motosmart makes life easier. You don’t have to worry about complicated settings and hard-to-follow instructions. Just turn this smartphone on and get instant access to the people and things in your life that matter most.

Carphone Warehouse will be flogging the device as well as T-Mobile in the UK.

The Motosmart launch follows the official announcement of Motorola Atrix HD yesterday, which features Android 4.0, 1.5GHz dual core processor and a 4.5-inch HD display.