Middle class shopper’s paradise John Lewis is chucking in six months’ free broadband with purchases of any internet-enabled device.

However, the free broadband is more like half price as you have to sign up to a twelve month contract with the department store. At present the cheapest device you can buy from the store that qualifies for the offer is a £69 Amazon Kindle eBook reader, but the offer applies to anything with a Wi-Fi or Ethernet connection, as a smart TV or tablet, such as the Google Nexus 7.

You also have to transfer over your phone line too. The least expensive option is £24.50 (including £13.50 line rental) for a 16Mbps connection, a 20GB monthly usage limit.

For those with a larger data appetite (or those that watch a lot of iPlayer), its  “unlimited broadband” package costs £31.50 per month for unlimited monthly usage.

There is also a 38Mbps fibre option is also available for £38.50 per month, with a 100GB monthly limit. John Lewis Broadband is run by Plusnet, which in turn is owned be BT.

The company’s tablet and telecoms buyer, Adam Brown, said that the company’s already impressive reputation for excellent customer service would give them a strong hook on which to build their service.

“We know many consumers are left disappointed by the level of customer service they get from their broadband provider and frustrated at misleading and complicated offers,” Brown said. “We’re the only place on the high street that customers can come to for quality, impartial advice on both their new technology product and the broadband service so we’re offering something that is unique in the market.”

“Whether a customer comes in store to buy a Kindle or a Smart TV, they can now enjoy our broadband service for free for six months, without any hidden charges or difficult to understand terms and conditions,” said Brown.