Today, e-commerce businesses have access to an endless array of tech solutions that can help you transform the customer experience right from landing on your site to getting the items in their hands. The problem is that having so many options to choose from when it comes to powering up your ecommerce business, it can be tricky to get the right stack of products and services that work well together to help your business improve the customer experience and increase growth and productivity.
#1. Unleash the Power of Personalization:
Data-driven customer experiences that utilize the power of personalization are key to creating a successful ecommerce brand that converts website visits into repeat sales. For example, take Amazon – it’s one of the most successful ecommerce websites in the world, and it’s easy to see why. When customers land on their website, they are greeted with a list of product options that they might like, based on their previous views and purchases. And, the option to create lists gives Amazon that extra boost when it comes to putting together personalized suggestions for each customer. 81% of shoppers reported preferring brands that know the products that they like, anticipate their needs, and know when to approach them.
#2. Utilize User-Generated Content to Improve Conversions:
User-generated content (UGC) in the form of customer reviews, shopper photographs, and an onsite community is one of the most powerful ways to connect with your customers and build a brand with strong engagement. Using this type of content, you can encourage your happy customers to become advocates for your brand and channel their trustworthy, authentic voice. New customers are always more likely to believe in and trust the great things that past customers have said about the brand rather than all the good things that you are saying about yourself.
#3. Put Your Brand Out There:
Don’t just rely on your ecommerce website to get customers through the door. When it comes to improving your brand’s performance, it’s crucial that you are pro-active in making sure that something is being done to improve your online presence every day both on and off your site. Social media is undoubtedly one of the best tools to use when it comes to improving brand reach, so make sure that you are posting regularly and using all the platforms that you’re signed up to to engage with customers on a regular basis. In addition, consider signing up and creating a profile on third-party sites like Trustpilot. And, look for industry-specific search engines like Octopart.com where you can list your brand as a retailer.
#4. Encourage Return Customers with Reward Programs:
For many customers, there’s little better than being rewarded for return custom and loyalty. So, a loyalty program is one of the best ways to not only get new customers through the door but also keep them coming back to your brand for more. Simple loyalty programs, such as a percentage off their fifth-order or a surprise free product after ordering a certain number of times, can be more powerful than you may realize.
If you’ve used a tool to improve ecommerce and think we should know about it, we’d love to hear from you in the comments!
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