Appliance brand Haier has been ranked the No.1 Global Major Appliance Brand in the world by Euromonitor International for the 12th year running.
Haier first became No.1 in 2009 with the largest sales volume for the category. In 12 years, the transformation to scenario brands and ecosystem brands is creating a new path and adding new power to Haier – the global leader in the industry.
According to the data released by Euromonitor in 2020: the company is the No.1 brand of refrigeration appliances in the world in volume sales for 13 consecutive years as well as the premier brand for home laundry appliances in the world in volume sales for 12 consecutive years.
Jim McEwan Chief Commercial Officer of Haier UK commented “We are honoured to be the No.1 Global Major Appliance Brand in the world for the 12th consecutive year in a row. “Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market”.