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Vodafone launches Evo smartphone plan

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An adviser in a Vodafone experience store on Oxford Street London. low res copy
An adviser in a Vodafone experience store on Oxford Street London. low res copy

Mobile phone giant Vodafone has unveiled its new EVO flexible mobile offering that it claims makes the latest smartphones easier to afford than ever before.

The new offering puts customers in control of how they pay for their new smartphone, giving them the flexibility to decide how much they want to pay upfront for their new device, and over how long they want to pay it off – from 12 to 36 months at 0% APR. This is coupled with a guaranteed instant saving if they choose to trade in their device and the reassurance of flexible early upgrades from 12 months. EVO also includes Vodafone’s Unlimited Data Booster, Battery Refresh for up to three years, and a two-year total care warranty.

It also comes with Vodafone’s flexible upgrades, so customers aren’t tied to their device for the full length of their contract, and after 12 months they can trade in to use the value of their current device to help pay it off.

Vodafone is also giving the flexibility of unlimited data to even more customers with its ‘Unlimited Data Booster’. With this new feature, unique to Vodafone, customers can activate free unlimited data for a 30-day period, up to six times, on selected plans.

Max Taylor, Consumer Director at Vodafone UK, said: “In 2019, we shook up the market with 5G at no extra cost and Unlimited data plans. Now we’re changing the market again. With budgets squeezed for so many people, we’re launching a completely new way of buying a smartphone focused on ensuring our customers are in control and getting the best possible value.

“New Vodafone EVO allows customers to get the smartphone they want at the price they choose. We are setting a new benchmark for flexibility, combining the benefits of device contracts of up to three years, a market-leading trade-in service, and the option to upgrade from one year.

“We’re putting the customer in charge – we’re giving them unbeatable flexibility and value, but making sure they don’t have to compromise on quality, with a great network, a great loyalty programme, and great service.”